The Importance of Anchor Text in Back-links

6 Comments

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts
6 Comments
  1. Reply

    I was able to find good information from your content. Shay Bern Bunting

  2. Reply

    Major thankies for the blog. Much thanks again. Really Great. Karry Bourke Krutz

  3. Reply

    I enjoy reading through a post that can make men and women think. Also, thank you for permitting me to comment! Jeralee Justinian Linell

  4. Reply

    you are in reality a just right webmaster. The website loading velocity is amazing. Giana Kaine Kaiser

  5. Reply

    whoah this blog is magnificent i love reading your articles. Keep up the good work! You know, many people are looking around for this info, you can help them greatly. Matti Fransisco Cullin

  6. Reply

    Nice post. I learn something new and challenging on sites I stumbleupon every day. It will always be exciting to read articles from other writers and use a little something from other web sites. Issy Archibold Addy

Leave a Comment